Project Title: Mastering the Unwritten Rules of Corporate America
We collaborated with Joy Chen, one of America’s top executive coaches, to produce a high-impact video series titled "The Unwritten Rules." This series is designed to help professionals decode the hidden rules of corporate advancement.

Scope of Work:

• Storyboard Development:
  We started with the ideation and storyboarding process. Each storyboard was crafted to balance clarity, cultural nuance, and emotional depth—aligned with Joy’s brand voice.

• Visual Identity & Template Design:
  We templatised the video structure, ensuring consistency across the series. The design was kept in sync with Joy's website aesthetics—minimal, bold, and globally polished—while allowing flexibility for varied episode formats.

• Video Editing & Production:
  Our team handled end-to-end editing, including:

  • Background music (BGM)

  • Motion graphics aligned with her existing brand language

  • Tight pacing and high-quality polish for a premium viewing experience