Project Title: Full Funnel Design for Ether – School ERP Software

Overview:

This project involved building the complete marketing and sales funnel for Ether, a modern school ERP platform. From designing an engaging website to creating a compelling product video and driving SEO traffic with AI content, we crafted a system built to attract, explain, and convert.

The goal was to position Ether as a user-friendly, all-in-one solution for school operations.

Background:

Ether simplifies school management by connecting admins, teachers, and parents through one unified app. It handles everything from fee collection and admissions to communication and attendance—eliminating the chaos of using multiple tools.

Objective:

To build a high-conversion funnel that:

• Clearly communicates Ether’s core features and benefits

• Builds trust with school admins and decision-makers

• Drives consistent inbound traffic through SEO

Approach:

• Website Design: Created a modern, conversion-optimized website with:

  • Clear messaging

  • Focused CTAs

  • Real use-case flows for admins, teachers, and parents

• Product Video: Scripted and produced a 90-second explainer video to simplify Ether’s offering and support sales demos.

• SEO Content Engine: Used AI agents to generate blog content targeting high-intent keywords related to school ERP needs, increasing top-of-funnel visibility.

• Consistency Across Funnel: Ensured the website, video, and blog content worked in sync—same voice, same positioning, same core message.

Outcome:

• Website now acts as a strong lead-generation tool

• Product video is used in sales calls and landing pages to increase conversion

• AI-powered blog publishing helped improve keyword rankings and bring in qualified traffic

This was a full-stack funnel project—blending design, storytelling, and automation to support Ether’s growth in the education sector.